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WHITELISTING TEMPLATE

Influencer whitelisting agreement

Influencer whitelisting lets a brand run paid ads that appear to come from the creator’s account, with the creator’s name and profile photo at the top. It often outperforms ads from the brand’s own page, which is exactly why it needs its own terms.

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Free to start. A template to adapt, not legal advice. See every clause.

How influencer whitelisting works

Whitelisting (also called creator licensing, or allowlisting) means the creator authorises a brand’s ad account to promote content under the creator’s identity. On TikTok this is usually done with Spark Ads, where the creator generates an authorisation code for a specific post. On Instagram and Facebook it’s done through partnership ads, where the creator approves the brand as a partner in the app’s branded-content settings.

Two kinds of access are common. In the narrow form, the brand can boost posts the creator already published. In the broader form, the brand can create new ‘dark’ ads, never shown on the creator’s feed, with ad copy the brand writes but shown under the creator’s name. The contract should say which one is granted.

Because the ads speak in the creator’s name to people who don’t follow them, the agreement needs controls that a simple usage licence doesn’t: who approves ad copy, how comments are moderated, how long the access lasts, and how the creator can switch it off.

Before you sign

If you’re the creator

  • Approve ad copy and targeting categories before anything runs under your name. Your reputation is on every impression.
  • Revoke access in the platform when the term ends; don’t rely on the brand remembering to stop.

If you’re the brand

  • Agree a simple process for codes or partner approvals with a response time, so campaigns don’t stall waiting on the creator.
  • Whitelisting fees are usually charged per month of access. Plan your flight dates first, then buy the matching term.

What a whitelisting agreement needs, clause by clause

An influencer whitelisting agreement, or a whitelisting section inside a larger contract, should cover these points.

  1. Access granted

    Names the platforms and the method (TikTok Spark Ads codes, Meta partnership ads) and states whether the brand may only boost existing posts or also create new ads under the creator’s identity.

    Creators: Start with boosting existing posts. Broader access can be added once there’s trust.

  2. Term and flight dates

    Sets when access starts and ends, often 30, 60 or 90 days, with a paid option to extend. Ads must stop when the term ends.

  3. Ad copy and creative approval

    Requires the creator’s approval of ad text, headlines, calls to action and any new edits before they run, within a fixed response time.

    Brands: Submit copy variations in batches to keep approvals quick.

  4. Targeting and placements

    Optionally restricts audiences or placements, for example excluding certain regions or sensitive targeting categories, and confirms the brand will comply with platform ad policies.

  5. Ad spend

    Confirms the brand pays all media spend from its own ad account and the creator has no liability for it. It can also set a spend cap, which some creators use as the basis for pricing.

  6. Comments and moderation

    Says who monitors comments on the ads, how quickly harmful comments are hidden, and that the brand answers customer-service questions.

    Creators: You’ll see notifications from ad comments. Agree who replies and how.

  7. Fee

    Sets the whitelisting fee, usually monthly or per term, separate from the content fee, plus the price of extensions.

  8. Reporting

    Commits the brand to share basic ad results (spend, impressions, clicks) at the end of the term, which helps the creator price future deals.

  9. Revocation

    Lets the creator withdraw access with notice if the terms are breached, or immediately if ads are misleading, and requires the brand to pause the ads promptly.

Example: whitelisting clause

A sample whitelisting section that can sit inside a UGC or influencer contract.

Whitelisting — Schedule B

B.1 Access. Creator will provide Spark Ads authorisation codes for the Approved Posts and approve Brand as a partner for partnership ads on Instagram, for the Whitelisting Term of [60] days from [start date].

B.2 Approval. Brand will submit all ad copy and new edits to Creator for approval. Creator will respond within [2] business days; approval will not be unreasonably withheld.

B.3 Spend. Brand pays all media costs from its own ad account. Total spend under Creator’s identity will not exceed [$X] without Creator’s written consent.

B.4 End of term. Brand will stop all ads running under Creator’s identity by the last day of the Whitelisting Term. Creator may then revoke all access.

Illustrative wording only. Adapt it to your deal and your jurisdiction.

Add whitelisting terms

Set the access, term, approvals and fee, and include them in a contract both sides e-sign.

Start a whitelisting agreement

Whitelisting agreement FAQ

What is influencer whitelisting?

It’s an arrangement in which a creator gives a brand permission to run paid ads using the creator’s account identity. On TikTok that’s typically Spark Ads; on Meta platforms, partnership ads.

Is whitelisting the same as usage rights?

No. Usage rights let a brand run your content from its own account. Whitelisting lets it run ads from yours. They’re often sold together but should be priced and timed separately.

How much should whitelisting cost?

Creators commonly charge a monthly fee for access, scaled to their audience and the expected spend. Some set a spend cap with a higher fee above it. There’s no fixed industry rate.

Can a brand post on my account if I allow whitelisting?

Not directly. Spark Ads and partnership ads don’t give the brand your login or let it publish to your feed. They only let the brand promote authorised content as ads.

How do I stop whitelisting?

Revoke the authorisation in the platform (expire the Spark Ads code on TikTok, or remove the partner in Instagram’s branded-content settings) and notify the brand under the contract’s revocation clause.

More templates: Influencer contract · Sponsorship agreement · Brand ambassador contract · Content creator contract · All templates